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About.

Founder
Chu Chai
Based in
Estonia, EU
Brand
SMOKEWEAR

I build brands and make businesses happen. That is what I do for a living.

This one is different. SMOKEWEAR is not built to scale. It is not built to grow. It is built to share.

I got tired of t-shirts that fall apart. I know sourcing and manufacturing, so I made a better one. Hemp blend, 320gsm, five colours. The fabric gets softer with every wash and lasts twice as long as cotton. My family wanted one. My friends wanted one. So here it is.

I work in the space. I love it. The name is honest and I am not going to apologise for it.

If you value what I value, this one is for you.